A heritage of innovation

Df2020 was founded in 2014 by Freddie McMahon and John Rawlings. Both are highly respected professionals with extensive and practical experience of building successful knowledge management, technology and financial services consultancy businesses. Both have a shared vision which is to create leadership in the global knowledge economy and to enable as many people as possible to collaborate and to share valuable know-how without limits or geographical boundaries.


John is the CEO and Freddie’s role is chief thought leader and evangelist for the firm.


Freddie McMahon

A pioneer in every sense of the word, Freddie is at the forefront of new thinking. He is dedicated to improving individual decision making by simplifying and streamlining the use of complex knowledge, across all digital touchpoints and devices.  His passion is for complex knowledge to become a working and measurable asset. This means complex knowledge covering regulatory, statutory, policy, legal, tax, tariffs and procedural practices can transcend to creating new value across all public sectors and industries.

See LinkedIn for more information.

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John Rawlings

John is a respected business leader and entrepreneur, his desire is to create a universal change through Df2020’s transformative Chatbot technology. With budget constraints and a growing population the need for self-service and know-how across all sectors is greater than ever. John’s vision is to empower communities everywhere to harness the value of knowledge and continually evolve through the use of human powered artificial intelligence.

See LinkedIn for more information.